Post Con Analysis

I think I did really well at the convention. I'm really happy with the amount of prints I sold.

The most popular by far was my frank print, which was surprising. I did do very well on social media so the success did correlate but even so, I was surprised that at an anime convention it sold so well because the smaller, selective audience (anime loving teenagers) weren't who I thought would buy the print.

The Princess Mononoke print did the second best. This again surprised me because I thought it would sell more than the Frank being that it's a Ghibli print at the anime convention.

All the rest of my prints sold more or less the same amount except for the Frozen print and the Harley print which I didn't sell any of. I sold quite a few of all the others so this was odd.

The prints did garner a lot of interest but none of them sold. I think this is because the audience that was looking at those prints was a lot younger (14 ish) I think the price point of £15 may have been too high for that audience as they don't have that much to spend, hence the prints not selling.

All my research pointed me towards selling the Harley print in a deal with the ivy print, but I backed out of this last minute because of positioning, but also because I was afraid of underselling my work. I feel because of this, I didn't sell any so I should have listened to what my research told me. This was a good learning experience though and a wake up call for me to really pay attention to market research. This knowledge will help me when I am designing my own business (hopefully) in the future.

This is really good market research though. When I go into freelance illustration as I would like to, I need to make sure my price points are relatable to the target market I'm aiming at so my work sells. I didn't really think about this before the convention so I've learnt something there. I was only thinking that I myself, would prefer to buy A3 art prints and wasn't thinking about what my target audience would be able to afford. I don't plan to lower the price of my A3 prints because I think doing so would be devaluing myself. I think instead I need to print out smaller sizes which I can price lower and make more affordable to my target audience.

I do also wish I'd kept Ivy and Harley together and done the offer as I think more would have sold. This is something to keep in mind for next time though.